Human sex trafficking is the most common form of modern day slavery. SOLD is a marketing campaign which collaborated hypothetically with a UK based charity and an over sea's charity.

 

The aim of this campaign was to increase awareness and change the perception of sex trafficking; thus increasing donations from the newly active pubic. Billboards were strategically positioned around Birmingham brothels and busy roads to reach maximum engagement. 

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The campaign used social media marketing, interviews and PR stunts. 

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