TOMMY HILFIGER X SENSORY
Sensory is a hypothetical brand extension to the established brand Tommy Hilfiger. This is an innovative, contemporary and genderless, childrenswear range which incorporates smart textiles into each garment. The 6 piece collection aims to increase UV safety, a child receives 80% of dangerous UV before they are an adult. When over the recommend temperature and UV consumption, a specific part of the garment will change colour; indicating that the child needs to go into the shade.
For this Final Major Project, an in depth business plan was created. This included a 12-month marketing strategy, buying costings, 12-month cash flow forecast and event planning. Alongside this plan, a full range plan was submitted and a marketing and branding book.
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CAD designs: Garance Priez
Illustrations: Sara.Illustrates
